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june 2010 - italy - dianova launches new drug awareness campaign

In order to provide an adequate response to the need for strong prevention efforts, Dianova in Italy has launched a new social communications campaign with the motto, “In a world where everything is disposable, Dianova helps you avoid wasting your life and  then throwing it away" (Non lasciamo solo chi butta via se stesso).

The campaign offers a clear, positive, comprehensive message to remind us that people are not "disposable" and that in a society which consumes too much and too quickly, including people as well as objects, it is critical to help those who are at-risk of becoming “throw-away people” because of drug dependence.

The campaign message was created by the communication agency ER-Creativi in prima linea.

It states, "Drug use has changed deeply within a decade, or I should say more aptly that the marketing of drugs has changed. Drugs are no longer presented as something bad, dirty and synonymous with degradation and failure. On the contrary, drug use has now become something appealing which reflects success and achievement. Drug use has become fashionable, and too many behaviors and cultural models demand that we be users of some kind of hard drugs.

“Dianova is dedicated to combatting this perspective through the new communications campaign, the objective of which is to offer a thought-provoking message, not only for those who use drugs, but also for policy-makers and all those having a public responsibility of some kind, whether it be social, cultural or political.”

Listen to the campaign's radio commercial (in the Italian language)
Download the campaign's poster (pdf doc., 430 ko)

rome youth award 
granted to dianova staff member

On March 15th the first "Youth Excellence Fair" was held in Rome, presided over by the City Councilor in charge of education policy.

Seven hundred young people participated in the event, the objective of which was to promote, and support, talented young people who had shown their dedication and commitment to important cultural fields, including the theatre, literature, painting, sculpture, comics, sports,voluntary participation, research and innovative technology, music, entrepreneurship, fashion and other the social fields.

One of Dianova's staff members was recognized in this latter category. Prize-winner, Mr. Rosario di Razza, received the award, which was endorsed and recognized by the President of the Municipal Agency on Drugs and Addiction, Dr. Massimo Canu.

A lithograph by artist Mauro Silvestre was awarded to Mr. di Razza iin recognition of "having completed his therapeutic program and having committed himself to bringing his own personal contribution to the development of his community as a member of the Dianova staff."

Congratulations on behalf of all your Dianova colleagues!